Ecommerce and Digital Marketing

The Ecommerce and Digital Marketing team at Blackmores Limited focuses on driving online sales and enhancing digital presence for the company's extensive range of health products. This team is responsible for developing and executing digital marketing strategies, managing the ecommerce platforms, analyzing customer and market data, and optimizing user experience to boost both B2B and B2C engagement across multiple regions, including Australia, China, and other parts of Asia. They work collaboratively to leverage data analytics, trade marketing, and direct-to-consumer approaches to increase market penetration and sustain growth in the digital marketplace.