Roberto Medrano

Board Of Advisors, Former VP Of Marketing, VP Of Customer Success, VP Of Partners, VP Of Finance at BLAZE

Roberto Medrano has a diverse work experience spanning various industries and roles. Roberto currently serves as the Chairman, Board Member, and Interim COO at Lief Labs, a leading manufacturer of dietary supplements. Prior to this, they were a Member of the Board of Advisors at Veritone, Inc. where they contributed to the development of their AI platform.

In 2020, Medrano worked at BLAZE, a Point of Sale SaaS software technology platform for cannabis dispensaries, where they held multiple roles on the Board of Advisors and as VP of various departments. Roberto successfully increased the company's gross revenue rate by 900% in just 24 months.

Before their time at BLAZE, Medrano founded Beach View, a management consulting company that provided advisory services to startup CEOs and other executives. Roberto also served as the CEO of Beach View, where they implemented various strategies, created new product lines, and rebranded the company.

Throughout their career, Medrano has also served on the Board of various SaaS companies and organizations in the fields of cybersecurity, AI, and blockchain. Additionally, they have held advisory positions at Act One Ventures and QOS Networks.

Prior to these roles, Medrano had a significant tenure at Akana/SOA Software, where they held multiple leadership positions including CMO, VP Product Management, VP Marketing, VP Product Marketing, VP Alliances, VP Sales, and VP Channels. Roberto played a crucial role in selling the company and achieved substantial revenue growth.

In 2015, Medrano was a Proxy Board Candidate in a proxy contest against Guidance Software. Roberto was also a member of the Board of Directors at ClearPath Networks, Inc., a cloud-based Virtual Network Services Platform provider.

Overall, Medrano's work experience showcases their expertise in various industries, including dietary supplements, AI technology, SaaS software, management consulting, and cloud-based networking. Roberto has consistently contributed to the growth and success of the organizations they have been involved with.

Roberto Medrano's education history includes a Bachelor of Science (BS) in Electrical and Electronics Engineering from the University of Southern California. Roberto also holds an Associate's degree in Engineering from East Los Angeles College. Additionally, Roberto has obtained a Master of Science (MS) in Computer Science from the Massachusetts Institute of Technology (MIT), as well as an MBA in Management from UCLA.

In addition to their formal education, Roberto has acquired several certifications. These include the Diligent Directors Network certification, obtained in May 2023, the Board Ready Institute Certification from LCDEF, obtained in October 2022, and the Hall of Fame recognition from HITEC, received in September 2022. Roberto has also completed the KPMG Board Readiness Program in December 2020 and holds certifications in NACD Strategy & Risk and NACD Private Company Governance from the National Association of Corporate Directors, obtained in May 2015 and September 2013, respectively.

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Timeline

  • Board Of Advisors, Former VP Of Marketing, VP Of Customer Success, VP Of Partners, VP Of Finance

    January, 2020 - present