Georgina Irvine

Georgina Irvine has a diverse work experience in various roles. Georgina started their career in 2019 with a work experience at PZ Cussons, where they worked with the Insights Manager and gained experience in data analysis and consumer understanding. In 2020, they interned at Bloomeffects in product development and marketing roles, where they contributed to the development of new skincare products and conducted market research. Georgina also worked as a Marketing Manager for AIESEC, focusing on bridging the gap between Middle Eastern and Western cultures through marketing and recruitment activities. In 2021, they worked as a Marketing Consultant and Marketing Communications Associate at Bloomeffects, managing creative operations and handling marketing analytics. Georgina also served as an Executive Assistant to the CEO during this time. In 2022, they worked as an Insights Associate at Auddy before joining Bloomeffects again as an Assistant Product Marketing Manager. In this role, they coordinated product development, managed consumer perception studies, conducted market research, and supported sales operations. Georgina's work experience also includes being a childcare worker and a student mentor at Leiden University, where they provided support and guidance to first-year international students.

Georgina Irvine completed their Bachelor of Science in Psychology at Leiden University from 2017 to 2021. Prior to that, between 2015 and 2017, they attended the American School of Doha where they pursued their International Baccalaureate. In addition, Georgina obtained a certification in Safeguarding Essentials from the Humanitarian Leadership Academy in September 2022.