Zuzana Tomascikova

Director of Visual Brand at Bloomreach

Zuzana Tomascikova has a diverse work experience spanning multiple companies and roles. Zuzana is currently working as the Director of Visual Brand at Bloomreach, where they lead the brand and design team to build brand awareness and drive engagement in both online and offline spaces. In this role, they manage the design team, sets priorities, and creates visual strategies for each project and the brand as a whole.

Prior to this, Zuzana worked at Exponea (acquired by Bloomreach) from 2017 to 2022. Zuzana started as an Online Marketing Specialist, where they focused on various online marketing activities. Later, they became the Head of Brand & Video Production, leading the brand and design team to build brand awareness and drive engagement. Zuzana was responsible for creating visual strategies, producing client testimonial videos, and coordinating with the marketing team and video makers.

Before joining Exponea, Zuzana worked at SCR creative studios as a Digital Marketing Specialist and Account Manager from 2016 to 2017. At Mediaplanet, they served as a Digital Campaign and Traffic Manager from 2014 to 2016. Zuzana'srole involved managing digital campaigns and traffic. Zuzana also gained experience as a Digital Marketing Assistant at Fiverivers from 2013 to 2014.

Zuzana's early work experience includes their time at IBM, where they served as an ICA Administrator for English-speaking countries from 2011 to 2013.

Throughout their career, Zuzana has demonstrated their expertise in brand management, design, online marketing, digital campaigns, and traffic management.

Zuzana Tomascikova obtained their Bachelor's degree in International Business and Marketing from the University of Economics, Bratislava, where they studied from 2008 to 2011. Zuzana further pursued their education at the same university and obtained a Master's degree in International Business in May 2013. In addition to their academic qualifications, Zuzana holds certifications such as the Section4 Certified Brand Strategist and Adobe Analytics: Reports & Analytics User. However, there is no information available about the institution that awarded their the Work Placement Certificate EU or the specific date of when they obtained the Adobe Analytics certification.

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