Mollie Wigen

Mollie Wigen is a marketing and customer experience professional with extensive expertise in digital strategy and operations. Currently serving as the Director of Customer Experience and Consumer and Digital Strategy Operations Lead at Blue Cross and Blue Shield of Minnesota since September 2018, Mollie has a proven track record in strategic transformation and process improvement across various roles. Previous positions include Marketing Solutions Strategy Manager at Thomson Reuters, where Mollie led initiatives that enhanced marketing technologies and fostered partnerships with IT, and Manager of Interactive Marketing at Ecolab, focusing on enterprise technology roadmaps and customer experience mapping. Mollie's career spans multiple organizations, with key roles in marketing management, interactive marketing, and project management, all supported by a Bachelor of Arts in Marketing Management and English from the University of St. Thomas.