Ben Eiref

Ben Eiref is the current CEO at Blue Current. Prior to that, they were Worldwide Head of Automotive & Mobility Solutions at Amazon Web Services (AWS) from January 2019 to December 2021. There, they built AWS' first solution roadmap for automotive and mobility, including autonomous and connected and electric vehicles. Ben also drove business to $100 million ARR influence revenue in two years. Before AWS, Eiref was Senior Director of Strategy, Product Marketing and Business Development at NIO from January 2017 to December 2019. There, they led strategy & marketing for NIOs Car 3.0 tech stack through the company's IPO. Ben also built alliances and early stage agreements with OEMs, cloud providers and investors. Prior to NIO, Eiref was VP Marketing and Business Development at Aviso Inc from January 2016 to December 2017. There, they built marketing team and Account Based Marketing (ABM) platform for AI company focused on Sales performance optimization. Before Aviso Inc, Eiref was VP Marketing and Business Development at FixStream from January 2014 to December 2016. And before that, they were Director of Product Management and Marketing at Skyline Solar from January 2008 to December 2009.

Ben Eiref's educational career includes a BS in engineering from Yale University, an MS in smart product design from Stanford University, and an MBA in business from the University of Chicago.

Some direct reports include Kevin Wujcik - CTO, Yutaka Wakai - VP, Advanced Manufacturing.