Nancy Ohnuma is a seasoned marketing professional with extensive experience in multichannel marketing and product management. At Blue Shield of California, Nancy has excelled as a Multichannel Marketing Delivery Expert in Medicare Acquisition Marketing, achieving significant sales growth during the Annual Enrollment Period and developing an effective integrated marketing program that improved key performance metrics substantially. Previous roles include Product Manager at Bell Sports, where Nancy managed the technical bicycle helmet line and directed marketing strategies, and Women's Product Marketing Manager at Saucony, where Nancy oversaw women's footwear development and collaborated with notable athletes. Nancy began their career as a Strategic Planning Analyst at Staples and holds an MBA in Marketing and International from Babson F.W. Olin Graduate School of Business, as well as a BA in Economics from Smith College.
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