Alejandra González

Alejandra González is a skilled digital marketing professional currently serving as Analista de Pauta Digital Global at Blue Star Group, where responsibilities include developing digital performance strategies and optimizing campaigns for e-commerce across various markets. Previously, Alejandra held multiple roles at Beyond - Media Agency, with a focus on branding and performance strategies for clients such as Telecom Argentina and Banco Santander, while also overseeing campaign optimization and KPI reporting. Alejandra's educational background includes a degree in Comunicación Audiovisual from Universidad de Palermo, a specialization in e-Commerce and Digital Marketing from Universidad Tecnológica Nacional, and a course in Community Management and Advertising from Coderhouse.