Paula Heredia

Paula Heredia is an accomplished professional with extensive experience in e-commerce and product management, currently serving as a Senior Product Manager and Ecommerce Manager at Blue Star Group since March 2020. In this role, Paula leads a nine-member e-commerce team across five countries, overseeing the development and execution of business plans to enhance digital sales in collaboration with various teams. Prior to this, Paula was the Commercial Coordinator at https://somosfibra.com.ar/, where responsibilities included business planning, pricing strategy, stock distribution, and online marketplace management. Earlier in Paula's career, significant analytical experience was gained at INTA, where tasks included designing information systems and performing economic project evaluations. Academic qualifications include a Master in Management + Analytics from Universidad Torcuato Di Tella and a Licenciatura in Economía from Universidad Nacional del Sur, complemented by specialized certifications in port management and quality management systems.