Associate Director Of Retention Marketing

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable. We also believe that businesses need to be reconstructed to consider all stakeholders, not just profit. 

We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap (we hold over 40 patents and patents pending worldwide). To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have built an engaged, passionate community of close to 1M+ person community. We’re proud to be a Certified B Corp - recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. We’re also Climate Neutral Certified along with many other certifications that help hold us accountable on our commitments to optimize our products for environmental and human health. 

Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.

The Role

The Growth Marketing team is looking for an experienced data-driven Associate Director of Retention Marketing to own Blueland’s retention strategy and support the overall customer lifecycle. This candidate will own the continuous optimization of all customer retention touch points including subscription, email, and SMS with the goal of improving our end-to-end customer journey and increasing customer LTV. This role reports to the VP of DTC.

Responsibilities:

• Own scaling and optimizing all core retention channels: Subscription, Email and SMS
• Own and optimize all lifecycle flows to drive repeat attributable revenue
• Own vendor relations and corresponding testing roadmaps with key partners across Subscription and Lifecycle
• Analyze key retention metrics such as lifetime value (LTV), Repeat Rate, Subscription Adoption Rate, and Churn to drive actionable insights and optimize marketing strategies
• Collaborate with the broader Growth, Data, & Finance teams to own all customer retention data and oversee reporting across all key retention metrics including LTV, Repeat AOV, Repeat Rates, and more
• Collaborate with cross-functional teams, including Acquisition, CX, Brand, Creative, and Digital Product to execute CRM strategies across broader business objectives
• Lead the development of broader marketing strategies (eg. win-backs or incentives) to grow and retain all Blueland customer segments and execute the strategies cross-functionally
• Manage and mentor a Senior Lifecycle Associate to own specific stages of customer lifecycle
• Determine strategy for launching potential Loyalty Program

Qualifications:

• Passionate about the environment, sustainability and Blueland’s mission
• 7-10 years of retention marketing experience, with at least 5 years of email marketing experience (startup experience preferred)
• Expertise with key ESP and subscription vendors (preferred: Klaviyo, Attentive, Recharge)
• Experience with testing, onboarding, and optimizing retention SaaS vendors
• Deep knowledge of retention marketing including customer segmentation, email flows, cross sell/upsell, loyalty and referral
• Highly analytical and strategic thinker - ability to leverage data to make all key decisions and can think three steps ahead
• Experience with subscription and non-subscription business models
• Ability to work independently and as a part of a team
• Excellent written and verbal communication skills
• A desire and humility to always improve, learn and grow
• Advanced proficiency with Google Slides, Powerpoint and Excel is required. Experience with Slack, Google Suite, Asana, and Notion is preferred