Jonathan Welzel

Director Of Marketing & Demand Generation at BlueWater Technologies Group

Jonathan Welzel has a diverse range of work experience in the marketing industry. Jonathan began their career at the University of Michigan, where they worked as a Sport Marketing Research Assistant, analyzing the impact of athletes' philanthropic initiatives on sponsorship revenues. Jonathan then moved on to roles such as Sales & Marketing Specialist at ProCamps Worldwide, where they designed and implemented promotional strategies for NFL players.

Welzel also served as Principal & Brand Strategist at Second Chance Edutainment LLC, a startup NFL television viewing product company, where they were responsible for market analysis, competitive analysis, and developing marketing plans. Jonathan later joined General RV Center (Corporate) as the Managing Director of Digital Marketing & Analytics, where they managed web and digital marketing platforms for multiple locations across the US.

Welzel has also held positions at RoundballDirect.com as a freelance writer for College Basketball articles, and at New Balance as the Digital Marketing Strategist-Head of Digital for their Warrior division, where they managed all aspects of B2B and B2C digital initiatives.

In recent years, Welzel has taken on leadership positions, such as Director of Brand Marketing & E-Commerce at RepairClinic.com, where they guided the company through digital transformation and implemented new analytics solutions. Jonathan then became the Director of Marketing & Demand Generation at Bluewater Technologies Group, overseeing lead generation activities and managing marketing strategy and budget.

Currently, Welzel is the President and Marketing Consultant at BuildSprout Marketing Inc., specializing in fractional CMO services and providing marketing and consulting services to companies of all sizes.

Throughout their career, Welzel has demonstrated a strong track record of strategic thinking, digital marketing expertise, and leadership in various marketing roles.

Jonathan Welzel has a Master's Degree in M.S. Integrated Marketing from Northwestern University. Jonathan also holds a MA in Sport Management & Administration from the University of Michigan, with a concentration in Real Estate Development from the Rackham Graduate School. Additionally, Jonathan received a Bachelor's degree from the University of Minnesota, with a double major in Marketing & Advertising. Jonathan also attended Richmond, The American International University in London, where they studied Operations Management and Promotions.

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Timeline

  • Director Of Marketing & Demand Generation

    February, 2019 - present

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