Sjors Beukeboom

Communications Manager at BMC

Sjors Beukeboom is an experienced editor and journalist with a diverse background in cycling media and digital content creation. Since September 2009, Sjors has served as Editor-in-Chief of Nafent Magazine, the first bilingual cycling magazine in Catalonia. In addition to this role, Sjors works as a Press & Public Relations Officer for the professional cycling team Israel - Premier Tech, where responsibilities include producing and sharing multimedia content across social media platforms. Previous positions include full-time journalist at NOS, the largest broadcasting service in the Netherlands, as well as freelance journalism for various media outlets. Sjors holds a Bachelor's degree in Journalism from Windesheim and has participated in international studies, including an Erasmus program at Universitat Pompeu Fabra and a summer school program at National Dong Hwa University.

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