Shefali Singh is a digital product management professional with a robust background in leading product development across various financial institutions. Currently serving as a Digital Product Manager at BMO since February 2024, Shefali previously held the position of Vice President - Senior Digital Product Manager at Singlife, where significant accomplishments included enhancing customer portals and increasing the Net Promoter Score (NPS) by 20%. With prior experience at Citi and TD, Shefali has demonstrated expertise in implementing impactful marketing campaigns, improving online customer experiences, and managing cross-functional teams. Educational credentials include an MBA in Management Information Systems from the Schulich School of Business and a Bachelor's Degree in Computer Engineering from the National University of Singapore.