Vinícius Barbosa dos Santos

Vinícius Barbosa dos Santos has a diverse work experience in product management and digital marketing. Vinícius is currently serving as the Head of Product at Boa Vista, where they lead a team of professionals and provides companies with platforms for credit decision-making. Prior to this, they worked as the Group Product Manager at PicPay, where they managed initiatives to refine client acquisition and prioritize user experiences. Vinícius has also held positions at Gympass, Funeel | Consultoria de Produto, Repense Comunicação, mindigitall, LOV – Dentsu, and an advertising agency, where they gained expertise in various aspects of product management, social media monitoring, and metrics analysis.

Vinícius Barbosa dos Santos completed a Master of Business Administration (MBA) in Digital Marketing from ESPM Escola Superior de Propaganda e Marketing in 2014. Vinícius also obtained a degree in Communication with a focus on Public Relations from Universidade Metodista de São Paulo from 2009 to 2012. In 2020, they attended Tera and completed a program in Data Leadership for Business, specifically in the field of Business Statistics. In 2019, they furthered their education with a Professional Education program in Product Management at PM3 | Escola de Negócios e Produtos Digitais. Lastly, they attended Intrax Internacional Institute from 2010 to 2011 for English studies. In terms of certifications, they have obtained various certifications, including Lean Inception from Caroli.org, Como fazer pesquisa: Processos de pesquisa para coletar insights from Descola Cursos Inovadores, Marketing Exponecial & Growth Hacking from Udemy, Product Management from Udemy, Gestão de Projetos | PMI from FIAP, Marketing Digital from Resultados Digitais, Marketing de Conteúdo from Rock Content, Inbound Certification from HubSpot, and Curso de SEO from Mestre Academy.