Ariel Hu

Ariel Hu is a seasoned UX professional with a rich background spanning more than 15 years in user experience strategy, design, and research. Currently serving as a Senior UX Strategist at BoardPro since September 2020, Ariel focuses on enhancing user experience and developing innovative product solutions. Prior experience includes roles as Senior User Experience Specialist at NZ Transport Agency, contributing to complex systems like the National Incident and Event Management System, and as Senior UX Designer for Air New Zealand, where responsibilities encompassed UX design for the mobile app. Ariel's extensive portfolio also includes positions as Senior Product Designer at Cornerstone OnDemand and Findly, where design efforts supported major U.S. brands. Earlier roles involved interaction design and branding at Freelancer and Saatchi & Saatchi NZ, working with notable clients like Telecom and Westpac.