Nicole Hickenbotham

Nicole Hickenbotham is a seasoned marketing professional with extensive experience in digital marketing and sales analytics. Currently serving as a GTM Sales Analyst at Boardspan Inc., Nicole manages Hubspot and integrates GTM tools while also utilizing Google Analytics and SEO strategies. Previous roles include Marketing Technologist at Direct Development, where Nicole implemented HubSpot for higher education clients, and Inbound Marketing Specialist at Clariant Creative Agency, focusing on client communications and marketing strategies. Additional experience encompasses a Marketing Generalist role at Paul Mueller Company, leading social media and web design initiatives, as well as positions in digital product management and recruitment. Nicole holds a degree in Communications from the University of Missouri-Columbia and an Associate of Applied Science in Graphic Design from Ozarks Technical Community College.