Guenaelle Augier

Head Of Market Research / Consumer Insights - Group Marketing at Boiron France

Guenaelle Augier has a diverse work experience spanning over several years. They worked as the Head of Market Research/Consumer Insights at Boiron from February 2020, where they managed the Market Research & Consumer Insight team for various departments and subsidiaries. They were responsible for conducting qualitative and quantitative market research and collaborating with specialized research institutes.

Prior to that, Guenaelle worked at Axess Research as the Head of Operations for the France Business Unit. They focused on developing the company's activities, sustaining growth, and expanding the business. They also managed a team of 6 direct reports and 12 employees, implemented innovative methodologies and data visualization techniques, and ensured compliance with legal and ethical requirements.

Earlier in their career, Guenaelle was the Research Director at Axess Research's Healthcare division, where they set up the activity and built their own client portfolio in the life sciences industry. They managed adhoc studies, project management, and had a special focus on emerging markets.

Before joining Axess Research, Guenaelle worked at Sanofi Pasteur as an International Product Manager for Flu vaccines. They were responsible for marketing activities, coordination of local and headquarters initiatives, and strategic planning. They also worked as a Market Research Manager, where they conducted qualitative and quantitative studies, trained and shared best practices on market research with key affiliates, and developed and animated training sessions.

Overall, Guenaelle has gained extensive experience in market research, consumer insights, team management, project management, and strategic planning in various industries such as healthcare and pharmaceuticals.

From 1997 to 1999, Guenaelle AUGIER attended EDHEC Business School. During this time, they focused on studying business, specifically management and marketing. The degree earned from this institution has not been specified.

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Timeline

  • Head Of Market Research / Consumer Insights - Group Marketing

    February, 2020 - present

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