Allan Peretz

Allan Peretz is the current president at Bold Strategies, a position they have held since December 2017. Prior to this, they were the sales team leader at First Quality Enterprises from August 2016 to December 2017. In this role, Allan developed and led strategies that allowed the business to exceed expectations on a Baby, HABA, and Home category portfolio while enabling the team to win the Sam's Club Supplier of the Year award. Allan also redesigned, expanded, and trained a multi-functional customer team bringing new Marketing and eCommerce capabilities to strategic accounts.

From March 2013 to August 2016, Allan was the SVP / General Manager - eCommerce & Retail Marketing Group at The Mars Agency. In this role, they led a nation-wide team of retail consultants tasked with developing and implementing brilliant shopper marketing plans with a special focus on driving explosive eCommerce growth. Allan also led Walmart and new business-focused efforts adding 4 major clients to agency roster.

Allan began their career at Procter & Gamble in January 1999 as the Senior Director - Global Direct to Consumer (DTC) eCommerce. Allan held this position until March 2013 when they left to join The Mars Agency. While at Procter & Gamble, Allan was also an MBA Intern from May 1998 to August 1998.

Allan Peretz has an MBA from Gies College of Business - University of Illinois Urbana-Champaign. Allan is certified by Google as a Google Certified Partner and by HubSpot as a HubSpot Inbound Marketing Certification. Allan also has an Amazon Programmatic Advertising Accreditation.

Bonnie Simon - Manager, Web Development, Sean Cuthbertson - Director, Retail Media, and Megan Cahill - Director, Retail Strategy report to Allan Peretz.