Atiba G. Shelton

Atiba G. Shelton is an experienced professional in the music and business development sectors, currently serving as VP of Partnerships at SuperConnectors since January 2024, where strategic initiatives are spearheaded to enhance business growth and market reach. As a Strategic Advisor for Bonsai, Atiba guides recording artists in optimizing engagement strategies to monetize their fanbase through unique digital assets. With a background as a Music Consultant for Colossal Records LLC since 2017, Atiba has successfully identified and developed promising talent while orchestrating marketing campaigns. Previous roles include Business Development and Partnership Assistant at Alive5, Sales Associate at adidas, A&R Intern at Sony/ATV Music Publishing, Studio Manager at Universal Music Group, and various internships within the music industry. Atiba holds a Certificate in Music Business from Musicians Institute and a Certificate in Data Analytics from Coursera.