Yizhou

Yizhou Ma is a Performance Marketing Specialist at Bonsai Data Solutions since June 2023, where Yizhou successfully launched A/B tests, doubling client revenue through strategic ad deployments, managed lead generation and CRM integration, and developed analytical frameworks and tools to enhance marketing effectiveness for clients. Previous experience includes roles as a Graduate Marketing Consultant at Home Partners of America, Digital Media Consultant team leader at Career Resource Center, Inc., and Product Analyst for recommendation and personalization at Red. Yizhou began a career in growth analysis at iTutorGroup and contributed to documentary content development at docU Studio, market research at Interbrand, journalism at Southern Metropolis Weekly, public relations at MSLGROUP China, and overseas reporting with Caixin Media. Yizhou holds a Master of Science in Integrated Marketing Communication from Northwestern University and dual Bachelor's degrees in International Economics and Trade and International Journalism from Shanghai University of International Business and Economics and Shanghai International Studies University, respectively.