Niranjan Krisnaiah

Niranjan Krisnaiah has over 20 years of experience in the consumer packaged goods and technology industries. Niranjan is currently an advisor at Boomtown Accelerators, and has previously served as GM for GummiShot and Santa Cruz Nutritionals. At Santa Cruz Nutritionals, they were responsible for senior leadership, strategic marketing, sales leadership, channel strategy, innovation, portfolio management, and consumer insights. Niranjan has also served as Principal at Krishnaiah Growth Consulting, where they provided CMO services to emerging brands in the CPG and tech industries. During their tenure there, they led the launch and sales strategy of new product innovation for leading brands and retailers across Energy, Sleep, Immunity, Stress, Beauty, Sports Nutrition, and Probiotics. Niranjan also CMO for InnovAsian Cuisine, where they were responsible for building the first national marketing strategy across offline, social marketing, digital marketing, influencer and in-store channels.

Niranjan Krisnaiah has an MBA in marketing and strategy from The University of Chicago Booth School of Business as well as a BA in political science from Princeton University.