Marketing and Brand Management

The Marketing and Brand Management team at Boston Beer is responsible for shaping and promoting the company’s diverse portfolio of brands, including Samuel Adams, Angry Orchard, Twisted Tea, and Hard Mtn Dew. They develop strategic marketing campaigns, manage media and sponsorship initiatives, and conduct brand and consumer research to enhance brand visibility and drive consumer engagement. This team collaborates on experiential marketing efforts, ensuring that the authentic spirit of Boston Beer is effectively communicated across all channels.