Kara McVey

Senior Director of Growth at Botanic Tonics

Kara McVey has a diverse work experience spanning multiple industries and roles. Kara is currently serving as the Senior Director of Growth at Botanic Tonics, a position they have held since August 2022. Prior to this, Kara worked as a Consultant at KJA Marketing from June 2016 until their current role. Previously, they held the position of Director of Performance Marketing at Catch Co. from June 2021 to May 2022. Before that, Kara was the Head of Growth at GEM from May 2020 to June 2021. Kara also worked as the Director of Acquisition Marketing at CaaStle from October 2018 to May 2020. Prior to that, Kara held the role of Senior Growth Marketing Manager at Le Tote from May 2017 to May 2018. Kara has also worked at Zenfolio, Inc as a Senior Growth Marketing Manager from February 2017 to May 2017 and as a Growth Marketing Manager from March 2016 to February 2017. Kara's earlier experience includes working as an Acquisition Marketing Specialist at Electronic Arts (EA) from March 2014 to February 2016, and as a Sales Development professional at Ensighten from June 2013 to March 2014. Kara began their career at Alert1, where they held various roles including Digital Marketing Manager from April 2013 to June 2013, Online Marketing Analyst from July 2012 to April 2013, and Marketing Intern from June 2012 to July 2012.

Kara McVey holds a Master of Business Administration (MBA) degree with a focus in Marketing from Santa Clara University Leavey School of Business. Prior to earning their MBA, they achieved a Bachelor of Science degree in Business Marketing from California State University, Chico.

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Timeline

  • Senior Director of Growth

    August, 2022 - present