Will Rogers Dipm McIm

Will Rogers DipM MCIM has over 20 years of diverse work experience in digital marketing and management roles. Will is currently the Global Head of Digital Marketing at Bottomline Technologies, where they lead the transformation and digital growth for global product lines. Will'sresponsibilities include strategic planning, management of paid media, SEO, website content creation, and agency relationships. Will also focuses on lead process automation, digital attribution/reporting, and enhancing visitor interaction and engagement.

Prior to their current role, Will was the Head of Digital Growth Marketing - EMEA/APAC at Bottomline Technologies. Will has also served as the Group Head of Lead Management/Digital Marketing at International SOS, where they managed and improved the company's digital marketing activities, websites, and integrated platforms.

Will has previous experience at Vocalink, a Mastercard company, where they held various roles, including Director of Digital & Social Marketing, Head of Digital Marketing, and Product Marketing Manager. Will was responsible for strategic planning, management, and development of digital marketing initiatives, including marketing automation, personalization, targeting, optimization, and data visualization.

Before Vocalink, Will worked as a Campaign Manager at Sporting Index, where they managed digital campaigns for sports products across online and mobile platforms. Will also held the role of Marketing Campaign Manager at Towergate Insurance, where they oversaw B2B product marketing management and led new business teams.

In addition, Will served as a Marketing Manager and Marketing Executive at Masters Football Ltd, where they managed various marketing activities for the Sky Sports Masters Cup and developed marketing collateral. Will also gained experience as a Client Services Manager at Williams Lea and as an FSA Client Manager at Royal & Sun Alliance.

Overall, Will Rogers DipM MCIM has a well-rounded background in digital marketing, lead management, strategic planning, and team leadership across multiple industries.

Will Rogers DipM MCIM completed a Bachelor's degree in History from the University of the West of England, earning a 2:1 grade between 1997 and 2000. Will also studied History at Indiana University of Pennsylvania during the 1999-2000 academic year. Will obtained several certifications, including a Professional Certificate in Marketing from the Chartered Institute of Marketing in 2011-2012, a Diploma in Digital Campaign Planning from the same institute in 2012-2013, and a Master's degree in B2B Masters - Eloqua Automation from Oracle in 2015-2016. Will also acquired a Mobile Marketing in Practice qualification from the Chartered Institute of Marketing in 2013-2014. Additionally, Will holds various additional certifications such as Google Analytics, Adwords Certified, and a Foundation Insurance Test from The Chartered Insurance Institute. Will has achieved additional training and awards in areas like search marketing, campaign setup, leadership development, conversational marketing, and marketing strategy.