Elodie Goux

Elodie Goux is an accomplished marketing and digital transformation professional with extensive experience in e-commerce and CRM across various industries. Currently serving as Directrice Marketing - Digital - CRM at BOUCHARA, Elodie is responsible for the marketing and e-commerce P&Ls, achieving significant sales growth and brand awareness. Previous roles include Directrice Digital & CRM at Cultura and Directrice E-Commerce & CRM at Jennyfer, where strategic initiatives led to substantial increases in customer value and engagement. Elodie's career also features leadership positions at Jardiland, Sarenza, The Other Store, and Johnson & Johnson, showcasing a strong track record in driving online sales, operational excellence, and implementing innovative marketing strategies. Elodie holds a Master’s degree in Digital from Sup de Pub and a Master’s degree in Marketing from IAE Dijon.