Selin Gurgun, PhD, has a diverse professional background in marketing communications and research. Currently serving as a researcher at Bournemouth University, Selin has previously held positions including Senior Marketing Communications Specialist at Trendyol Group and Marketing Communications Specialist at Yapı Kredi. Additionally, experience includes roles as Account Supervisor at both TBWA\ISTANBUL and Medina Turgul DDB, along with serving as an Account Executive, showcasing a strong foundation in account management and strategic communication.