Rim El Bekkaoui

Rim El Bekkaoui is an accomplished digital marketing professional with extensive experience in media management and campaign optimization. Currently serving as Responsable Expertise Médias at Bouygues Telecom since March 2022, Rim is responsible for managing digital levers to achieve acquisition and branding objectives while developing Brandperf synergies. Prior to this role, Rim worked at Havas as Digital Manager and Video LAB Project Manager Leader, overseeing team management and innovating in video solutions. Experience also includes positions at Havas Media Group as a Video Expert where Rim provided client recommendations and campaign optimizations, and at My Media as a Senior Digital Expert focusing on client consulting and campaign follow-up. Earlier roles at WPP involved international display management and search marketing, showcasing a strong foundation in media strategy and performance analysis.