Bret Ocholik

Vice President Marketing at Boveda

Bret Ocholik has a diverse and extensive work experience. Bret is currently the Vice President of Marketing at Boveda Inc. Prior to this, Bret worked as an Independent Consultant from 2013 to 2020, providing strategic advice and participating in branding, innovation, and sales team initiatives for various companies.

From 2017 to 2018, Bret served as the Vice President of Emerging Opportunities at Smithfield Foods. In 2014, they worked as the Chief Marketing Officer at DenTek Oral Care, Inc., where they partnered with the CEO and Private Equity management team to develop a plan for reaching strategic and financial objectives.

At Jack Link's Protein Snacks, Bret held the position of Vice President of Marketing & Innovation for almost a decade, leading the company's evolution and fostering a consumer-focused mindset.

Prior to that, they worked at Bush Brothers & Company as Sales Director and Senior Brand Manager, contributing to significant growth in volume, profit, and market share for the Bush's Baked Beans business.

Bret also has experience as a Brand Manager at General Mills and as a Senior Accountant at Price Waterhouse, where they planned and supervised audit engagements and provided financial analysis and recommendations to clients.

Bret Ocholik has a Master of Business Administration (MBA) degree in Marketing & Strategic Management from The Wharton School. Bret also holds a Bachelor of Business Administration (BBA) degree in Accounting and Finance from the University of Michigan. In addition to their degrees, they have a certification as a Certified Public Accountant (CPA). No further details are provided regarding the institution, month or year of obtaining the CPA certification.

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Timeline

  • Vice President Marketing

    December, 2020 - present

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