Alexander van der Heijden

Alexander Van Der Heijden has a diverse work experience spanning various roles and companies. Alexander currently holds the position of Vice President of Commercial Strategy & Go to Market at Bowers & Wilkins. Prior to this, they worked at Rituals, where they had roles in omnichannel and CRM. Alexander also served as Product Director at Boretti and had a freelance consultancy project at Knops Ear.

One of their notable roles was as General Manager and BU Headphones at Bowers & Wilkins, where they were responsible for the global success and P&L performance of the headphones division. Alexander implemented a new global omni-channel retail strategy and achieved exponential growth through a multinational and multifunctional team.

Before that, they worked at Philips and Gibson Brands in Hong Kong as a Global Marketing Manager, collaborating with agencies and working with high-profile athletes and artists. At Philips Consumer Lifestyle, they held positions such as Global Marketing Manager and Senior Manager Consumer Marketing, driving the transition to a consumer-driven organization and overseeing end-to-end product development.

Alexander began their career with an internship at Heineken, where they developed a Destination Entertainment Program, and also worked as a marketing intern at 5CA.

Overall, Alexander Van Der Heijden has a strong background in marketing and strategy, with a focus on driving growth and implementing innovative retail strategies.

Alexander Van Der Heijden completed their VWO at Christelijk College Zeist from 1992 to 1999. Alexander then pursued a Master's degree in Business Administration from Erasmus University Rotterdam, which they completed from 1999 to 2006.