Mariana Diaz-Miron Nieto

Mariana Diaz-Miron Nieto is a seasoned professional with extensive experience in digital strategy, CRM, and loyalty management, currently serving as the Digital Strategy Manager for M&C Americas at bp since March 2018. Mariana leads a team focused on enhancing the digital consumer experience and driving future growth through innovative features and consumer engagement. Previous roles include CRM & Loyalty Manager and Retail Solutions Manager at bp, as well as positions at Sodexo Servicios de Beneficios e Incentivos and Grupo AVA, where Mariana was involved in project development, commercial management, and financial oversight. Mariana's career began at Procter & Gamble, where responsibilities spanned travel service management, payroll operations, and the implementation of mobile services across Latin America. Educational achievements include a Master's degree in Marketing Strategies and a Bachelor's degree in Accounting and Marketing from Universidad Panamericana.