JB Navarrete

JB Navarrete has over 18 years of experience in various roles related to digital marketing analytics and web analytics. They have worked for companies such as Brado, Capgemini, Bruni Media, Vericast, Tillys, Next Day Flyers, Telescope Inc, See's Candies, Hot Topic, and The Designory.

Their roles have included responsibilities such as senior digital marketing analysis, web analytics consulting, collecting, analyzing, interpreting, and disseminating information from websites, developing and managing analytical tools and dashboards, lead web analytic efforts for retail campaigns, managing and developing customer marketing strategies, creating performance dashboards for tracking channel performance and customer retention, managing and developing customer marketing strategies, leading projects in the development of analytics databases, providing email marketing analysis and segmentation strategies, developing key performance indicators and reporting, producing advanced database customer segmentation, managing loyalty program performance, developing customer marketing strategies, and developing and managing web performance metrics.

JB Navarrete has expertise in various analytics tools such as Google Analytics, Adobe Analytics, and Tag Manager. Their work experience demonstrates a strong background in data analysis, strategy development, and optimization in the field of digital marketing and web analytics.

JB Navarrete has a Master of Arts (MA) degree in Experimental Psychology from California State University, Fullerton. Prior to that, they obtained a Bachelor of Arts (BA) degree in Psychology from San Diego State University. In addition to their formal education, JB Navarrete has also earned a certification as an Adobe Certified Professional - Adobe Analytics Business Practitioner from Adobe in March 2023.