Shermalyn Sidonie-John

Shermalyn Sidonie-John has over 15 years of experience in the marketing and communications industry. Shermalyn began their career in 2005 as a Food and Beverage Trainee Manager at Sandals Resorts. In 2006, they moved to St. Lucia Distillers as an Export Sales and Marketing Manager, where they developed export sales and marketing promotions, analyzed export business trends, and managed inventory levels. In 2009, they joined Cable & Wireless Communications as a Sales Marketing & Communications Manager, where they developed and executed the company's sales and marketing plan, managed the company's Facebook page, and developed all marketing communications for Karib Cable. In 2018, they became a Brand Marketing Manager at GraceKennedy Ltd. Most recently, in 2021, they founded Influential BossLady and became a Certified Personal Brand Strategist at Brand Builders Group.

Shermalyn Sidonie-John began their educational journey at St. Joseph's Convent. Shermalyn then attended Universidad de Cienfuegos Cuba from 1998 to 2004, where they obtained a BS Management Economics with a focus in Business Administration and Management, General. In 2008, they returned to school and completed their MBA at the University of Leicester in 2012. In addition to their formal education, Sidonie-John has obtained several certifications. In 2020, they became a Personal Brand Strategist through the Brand Builders Group, and in 2021 they obtained an International Certified Personal Brand Strategist certification from the same institution. Shermalyn also holds a Certified Knowledge Broker certification from Dean Graziosi.