Trudi Cassin

Trudi Cassin is a seasoned strategy expert and Managing Partner & Owner of Brand Council since December 2011, focusing on multi-disciplinary approaches to solving core business challenges for growth and value creation. Prior experience includes serving as Head of Account Management & New Business Strategy at Euro RSCG and consulting roles at M&C Saatchi Australia, where Trudi worked on branding, strategy projects, and implementation for major clients such as Vodafone. As Managing Director at Cato Brand Partners, Trudi led an Australian design and strategy firm, and prior to that, held the position of Group Head at M&C Saatchi Group AUNZ, contributing to renowned brands like Tourism New Zealand and Woolworths. Educational background includes a program at The Wharton School in 2009.