Willem Haen is an accomplished professional with extensive experience in brand management and marketing communications. As a contributing writer at Brandingmag since October 2022, Willem authors the Brand Storytelling series, showcasing insights on effective brand narratives. In addition to this role, Willem serves as a guest lecturer at ZHAW Zurich University of Applied Sciences, focusing on (Digital) Brand Management. Willem's recent experience includes an international brand manager position at Hamilton Medical, emphasizing brand strategy and creative direction. Prior roles at Frontify involved leading brand engagement and management efforts, while impactful positions at Amphion Loudspeakers Ltd. and Genelec Oy helped shape brand development and strategy. With a solid educational foundation in Industrial and Strategic Design, Willem possesses a robust understanding of branding, design, and product innovation.
This person is not in the org chart
This person is not in any teams
This person is not in any offices
Brandingmag
We are an independent and global journal, narrating the discussion around branding with insightful sources of thought leadership from the industry. Our dedicated team of writers strives to keep readers informed and intrigued with unique work from brands across the globe, concentrating on fresh brand strategies, executions, identities, development, and overall evolution. And it’s not just us. We’re supported by a beloved group of renowned experts who collaborate and celebrate creativity by bringing their international expertise and experiences to our pages. Together, we propel a vision in which quality content is the value exchange. Together, we applaud the work of our peers, big and small. Together, we persevere with enthusiasm and curiosity, across both themes and borders. Together, we are Brandingmag. And we believe that the name speaks for itself.