Zakia W.

Zakia W. has extensive work experience in various roles related to marketing, analytics, and client success. Zakia is currently working as a Sr. Director of Client Success at BrandMuscle. In their previous role as a Director of Marketing Analytics at Twin Peaks Restaurants, Zakia was responsible for understanding and disseminating core marketing campaign opportunities and identifying price optimization potential. However, their position was impacted by the COVID-19 pandemic. Before that, they worked at Fishbowl Inc. as a Director of Analytic Services and later as a Managing Consultant, where they consulted franchise groups and managed a team of marketing professionals. Prior to that, Zakia worked at CDR Fundraising Group as a Senior Account Executive, leading digital program fundraising efforts. Zakia also held the position of Online Marketing Manager at Healthy Directions, where they managed online marketing campaigns and helped grow the brand's consumer base. Zakia's early work experience includes roles at KaBOOM! as a Manager of Partnerships & Programs, where they achieved 100% grant program completion and managed website development, and at Community Connect, Inc. as a Marketing Specialist and Marketing Coordinator, where they played a vital role in the growth and brand awareness of a social networking start-up.

Zakia W. obtained a Bachelor's degree in English/Communications from Lincoln University between 1995 and 1999. In 1998, they also attended Temple University for a short period and studied Communications.