Peter Widdup is a highly experienced creative director, currently serving as the Creative Director at Watershed Design since July 2016. With a background that includes founding BrandPie in January 2009, where strategic creativity drives market innovation, and serving as Creative Director at Destria Partners since July 2012, Peter has a diverse portfolio of clients including WWF International, Industrial Cadets, and others. Previously, Peter held leadership roles at Watershed Design and River Design, contributing to prominent design projects and brand identities throughout a career that began at Sampson Tyrrell Design and Enterprise IG from 1982 to 2000. Peter Widdup's educational background includes studies at Luton School of Art and St. Christophers Letchworth.