BrandSpark®
George Joseph is a seasoned professional with extensive experience in market research and wealth management. Currently serving as a Senior Research Manager at BrandSpark® since May 2015, George has advanced through various roles including Research Manager, Senior Research Analyst, and Research Analyst. Prior to this, George worked as a Relationship Manager in Wealth Management at ICICI Bank, where expertise in managing high net worth portfolios and marketing financial products was demonstrated. A strong foundation in marketing was established during a marketing internship at Godrej & Boyce Mfg. Co. Ltd., where George developed sales tracking systems and loyalty programs. Additionally, George has a background in software engineering from Infosys and holds multiple degrees, including a Post Graduate Certificate in Research Analyst from Georgian College and a Post Graduate Certificate in Marketing Management from Humber College.
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BrandSpark®
BrandSpark ® is a research & consulting firm that provides organizations with the clear direction they need to optimize brand positioning and ignite brand strategy. Our process is to develop a comprehensive understanding, identify and uncover contextual insights, and deliver clear direction. Specialist in brand trust and new product launch we work with brands that are searching for breakthrough insights, not just data.