Marc Herscovitch

Marc Herscovitch is an experienced research professional with a strong background in product development, segmentation, campaign tracking, and brand health studies. Currently serving as Research Director at BrandSpark International since June 2021, Marc previously held the positions of Research Manager and Senior Research Analyst at the same company. Prior experience includes a role as Senior Research Analyst at comScore, Inc., where Marc focused on digital advertising effectiveness for major clients, and as Research Analyst at IPG Mediabrands, conducting ad tracking studies. Early career includes positions as Research Assistant at Numeris and Researcher at St. Christopher House. Marc holds a B.A. Honours in Sociology and Human Resources Management from Ryerson University and a Principles of Marketing Research Certificate from The University of Georgia.