Lotfi MECHTI is an experienced marketing professional specializing in mobile product development and marketing strategies. Currently serving as the Marketing Development and Growth Manager for mobile products at Vidéotron since August 2022, Lotfi oversees the planning and management of mobile market expansions, including 5G network launches. Holding a position as the Marketing and E-Commerce Content Manager at Brault & Martineau since October 2021, responsibilities include defining web/marketing strategies and optimizing customer journeys. Previous roles include a Senior Omnichannel Specialist at Best Buy Canada and several positions at Ooredoo Algérie, where Lotfi successfully led initiatives targeting youth segments and residential offers. Lotfi holds a Bachelor's degree in Commercial Sciences from HEC Alger, along with various certifications in project management and marketing.
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