BRC Imagination Arts
Carmel Lewis Lachel has extensive experience in the themed entertainment industry, currently serving as President at BRC Imagination Arts since October 2001. Over the years, Carmel has held multiple leadership roles, including Executive Vice President and Executive Producer, focusing on story-driven visitor attractions. As Vice President of Cultural Experiences, Carmel has contributed as an executive committee member and business development executive for cultural and museum attractions. Prior to joining BRC Imagination Arts, Carmel held various positions at Sony Development from February 1998 to September 2001, including Senior Director of Project Development and Paralegal. Carmel holds a Bachelor of Science degree in Theater from Towson University, earned from 1990 to 1994.
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BRC Imagination Arts
BRC Imagination Arts is a full-service, strategic design and production company that translates brand and cultural stories into transformative, human experiences. For 40 years, we’ve stood on the front lines, helping our clients build more meaningful, enduring relationships with audiences around the globe. Our unique body of work has earned us over 400 awards for some of the most respected and acclaimed brand and cultural destinations in the world, including the Jameson Distillery Bow St., World of Coca-Cola, The Heineken Experience, Guinness Storehouse, The Abraham Lincoln Presidential Library and Museum, The Henry Ford, The Museum of Liverpool, and many others. BRC started in a garage. Our founder, eager to make his mark in the experiential business, broke out on his own in 1981. The company’s first project? A story-driven experience for the soon-to-be-opened Epcot Center at Disney World and a series of experiences for General Motors’ ‘World of Motion’. The work was entertaining, engaging, authentic to the brand story, and ultimately loved by millions of guests from around the world. That’s our heritage. While we’re proud of our history, our primary focus is on what’s next: how we can combine our business intelligence and operational expertise with our innovative creative process to tell the next great story, one that takes millions of people on an unforgettable emotional journey.