Natalie Fryda

Natalie Fryda holds the position of Director of Sales - Natural Channel & Wholesale at Brew Dr. Kombucha since January 2024, focusing on enhancing key accounts and distribution networks while fostering long-term relationships. Previously, at General Mills from May 2017 to January 2024, Fryda served as Senior Key Account Manager for the Pet Segment, where strategic customer programs were conceptualized and a team of approximately 30 brokers was directed. Additional roles at General Mills included Customer Account Lead for Albertsons/Safeway and Target, with a strong emphasis on restoring client relationships and improving marketing strategies, as well as Trade Planning Lead overseeing significant grocery accounts. Earlier career experiences include National Key Account Sales Manager at Sherpani, Educator at Middleton-Cross Plains School District, and Inside Sales Representative at Trek Bicycle Corporation. Fryda holds a Bachelor's Degree in International Business with a Minor in Spanish from St. Norbert College and a Master's Degree with a Teaching License in Curriculum and Instruction from the University of Colorado Denver.