Nicola Peichert-Lyman

West Marketing Operations Manager at Bridgestone EMEA

Nicola Peichert-Lyman is an accomplished marketing professional with extensive experience in digital marketing and operations management. Currently serving as the West Marketing Operations Manager and Digital Manager at Bridgestone EMEA since November 2021, Nicola also teaches yoga at Firefly Yoga and manages digital marketing and European relations for Wild Grass Nature Resort. Previous roles at UPS included Europe Region Digital Performance Marketing Manager, where Nicola led a team in optimizing digital advertising and managing campaigns. Additional experience encompasses online reputation management at Radisson Hotel Group and community engagement at the German American Chamber of Commerce. Nicola holds a Bachelor of Arts in Kommunikationsmanagement from Hochschule Osnabrück and studied at UC Santa Barbara.

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Bridgestone EMEA

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Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in premium tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone EMEA operates 13 tyre plants, a major R&D centre, and a proving ground, and serves its customers in an extensive retail network with thousands of touchpoints.  Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. For more information about Bridgestone, please visit www.bridgestone.com and press.bridgestone-emia.com


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Headquarters

Zaventem, Belgium

Employees

10,000+

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