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Zayra A.

Digital Marketing Manager Latam

Zayra A. is an accomplished digital marketing professional with extensive experience in leading digital strategies across multiple industries. Currently serving as Digital Marketing Manager LATAM at Bridgestone Americas since June 2022, Zayra oversees digital marketing initiatives for the LATAM region, focusing on paid media strategies for Consumer and Commercial segments. Prior to this role, Zayra held various positions at Nestlé, including Digital Marketing Junior Manager and Jefe de Marketing for Cereales Nestlé, where notable contributions included the launch of Cereal Abuelita Churros. Zayra's career also features roles at DHL Express México, Bayer HealthCare, and ktc Digital Agency, marked by expertise in social media strategy, digital campaign implementation, and budget management. Zayra holds a degree in Commercial Relations from Instituto Politécnico Nacional and has completed several professional diplomas in interactive marketing, creativity, and e-commerce.

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