Michael Swaney

Michael Swaney has worked in the media industry since 2013. Michael began their career as an intern at Bright Mountain Media, where they eventually became the Director of Content and Senior Digital Content Manager. In their role as Senior Digital Content Manager, they managed the production and distribution of all content for Bright Mountain's digital publications, ensured the content was on-brand and consistent in style, quality, and voice, managed the editorial calendar of articles, newsletters, and other content, gauged content effectiveness with analytics, generated reports, and analyzed and developed strategies to stay ahead of the competition. Michael also coordinated the social media and distribution strategy for content, implemented the use of paid social media influencers, and doubled total website traffic through the use of social media influencers. Additionally, they supervised staff writers and third-party contributors, ensured all content was optimized for search, by channel and was engaging for the target audience, assisted with company strategy and digital revenue generation, including sales, and acquired new publications and social media assets. Michael also maintained success despite massive company reductions.

Prior to their career in media, Michael Swaney served in the US Army from 2006 to 2013 as an Infantryman (Scout/Sniper). In this role, they trained, led, and supervised members of a scout/sniper platoon, was responsible for the accountability and maintenance of all assigned team equipment, and assisted the leading of a scout team in all day to day operations during Operation Iraqi Freedom.

Michael Swaney attended Trinity-Pawling from 2003-2005 and earned a High School degree. Michael then went on to attend Florida Atlantic University from 2010-2014 and earned a Bachelor's Degree in Business/Managerial Economics.