Tara Morrow

Tara Morrow has a diverse work experience in marketing and analytics. Tara is currently serving as the Head of Marketing Operations at BrightInsight, where they help top companies accelerate time to market for regulated digital health solutions. Prior to joining BrightInsight, Tara held positions at Arena Solutions as the Head of Marketing Analytics and Planning, and the Marketing Analytics Manager. Tara also worked as the Marketing and Analytics Manager at Mighty Citizen, formerly TradeMark Media. Tara has experience in SEM analysis and account management from their time at LIN Digital, where they served as a Sr. Search Account Manager and SEM Analyst. Tara started their career as an Online Marketing & Production Analyst at Yodle and later worked as a Marketing Coordinator at Fire and Coals Restaurant Group. Tara also has experience in public relations, having worked as a Freelance Public Relations professional at Tavern Restaurant Group. Tara began their career at 89.7 FM WNKU, where they held roles such as the Director of Campus Marketing and Community Outreach and Membership Assistant.

Tara Morrow completed a MicroMasters Program in Marketing Analytics from the University of California, Berkeley from 2019 to 2021. Prior to that, they obtained a Bachelor of Arts degree in Public Relations from Northern Kentucky University, graduating in 2009. Tara also holds additional certifications in analytics, Google Tag Manager, Demandbase, Google Adwords, and is a Google Preferred Partner.