Patty Gust

Account Executive | Dynamic Interactive Ads | Advanced TV | CTV-OTT | Business Development at BrightLine

Patty Gust has over 15 years of experience in sales, marketing, and business development within the media industry. Patty currently works at BrightLine, where they specialize in sales and business development for dynamic interactive ads and advanced TV. Prior to that, Patty was an independent consultant, providing marketing insights and competitive evaluations to various clients, including American Weekend Entertainment and Cinedigm CTV solution.

Patty also has experience in leadership roles, having founded and served as VP Director at Executive Leaders in Cross Platform Sales & Marketing. Patty has held sales and business development positions at AdMore, Digilant, CBS Interactive Music Group, AccuWeather, OVGuide.com, Vibrant Media, and Channel M.

Throughout their career, Patty has demonstrated expertise in diverse areas, such as traditional and digital media, CTV, sports and entertainment media, SaaS enterprise, programmatic sales, and mobile marketing. Patty is known for their ability to connect people and technology, leveraging their strong understanding of the industry to drive success for their clients and employers.

Patty Gust obtained both a Bachelor of Science (BS) degree in Business Administration with a focus on Marketing and Advertising, as well as a Bachelor of Arts (BA) degree in Communication Studies with a specialization in Film/Video Production from California State University-Sacramento. No specific start or end years were provided for their education.

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Timeline

  • Account Executive | Dynamic Interactive Ads | Advanced TV | CTV-OTT | Business Development

    January, 2023 - present