Kristian Bannister

Kristian Bannister has extensive experience in marketing and product management. Kristian is currently the Director of Product and Marketing at BrightLocal, leading a team of 18 and overseeing various areas including product management, marketing, content, UX, and design. Prior to this role, they served as the Head of Marketing at BrightLocal, where they played a significant role in building the brand, conducting industry research, creating content, and driving customer acquisition and retention. During their time at BrightLocal, they grew the marketing team, launched new features, supported the development of an online learning center, conducted market research, and oversaw a brand refresh.

Before joining BrightLocal, Kristian worked at Pure360 as a Senior Marketing Manager, where they focused on demand generation and campaign management. Kristian played a key role in shaping marketing messages, running campaigns, and driving pipeline growth for eCommerce brands.

Kristian also has experience at Brandwatch as a Campaign Manager, where they helped shift the marketing team towards persona-focused messaging and campaigns. Kristian conducted persona research, educated teams on personas, shaped marketing messages and content strategies, and planned and executed quarterly campaigns.

Earlier in their career, Kristian worked at No Pork Pies as the Director of Strategy & Design, where they helped clients define digital strategies and led major digital projects as a lead designer. Kristian also served as the Creative Director at No Pork Pies.

Additionally, Kristian has experience at Mobstar Media as a Mobile UI Designer, and at Absolute Brighton as a Production Assistant.

Overall, Kristian Bannister has a diverse background in marketing, product management, and design, with a track record of driving growth and success in various organizations.

Kristian Bannister attended the University of Derby from 2003 to 2006, during which no specific degree or field of study is mentioned. In addition, Kristian obtained a Mini MBA from Marketing Week in December 2019 and completed Leadership Training from Conscious Business People in September 2017.