Brisbane Racing Club
Wayne Briton is an experienced digital marketing professional currently serving as the Digital Marketing & CRM Executive at Brisbane Racing Club since February 2012. In this role, Wayne develops and implements strategies to enhance attendance at major racing events, grow the customer database, and improve engagement through direct communications. Additionally, Wayne is responsible for optimizing the BRC websites, overseeing digital communications, and educating stakeholders on best practices in digital marketing. Wayne also operates Generation Media Pty Ltd, providing SEO and search engine marketing consulting, and has held various positions in customer service and marketing, including roles at Tobacco Station Beaudesert, Colorado Group Ltd, Natural Remedies Group, and YMCA of Brisbane. Educated with a Diploma of Multimedia from Qantm Multimedia Centre, Wayne also has a foundational background from Brisbane Grammar School and Forest Lake College.
Brisbane Racing Club
At the Brisbane Racing Club our aim is to deliver our corporate partners a rewarding, successful partnership that achieves the desired marketing objectives and a partnership that achieves their desired brand objectives; including driving brand preference and purchase intent.