Ronald Mincheff

Member - Brazil Marcom Strategist at BriteBirch Collective

Ronald Mincheff is an accomplished communications professional with extensive experience in crisis management, brand strategy, and marketing communications. As Managing Partner at Talquimy since March 2015, Ronald has developed award-winning campaigns including the Sabre Award-winning DuPont Kevlar "Heróis de Fibra" and the Latin American Excellence Award-winning Juvéderm "The Beauty of my Power." In addition to roles at fluid-collective and BriteBirch Collective, Ronald served as Marketing Director for the BRIL Chamber, focusing on enhancing business relations between Brazil and Israel through technology and innovation. At Edelman Public Relations, Ronald held various senior roles, including Global Crisis Director and Executive Vice President, where significant achievements included the multimillion-dollar growth of the Diageo portfolio and a 300% increase in agency billings in Brazil. Ronald's career also includes pivotal positions at Burson-Marsteller Brazil, contributing to corporate communications during Brazil's economic emergence. Ronald holds a Bachelor of Science in Public Relations from the University of Florida.

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