Julia Paviour Dip Digm

Julia Paviour Dip DigM is a seasoned Digital Marketing Manager at British Airways Holidays, where Julia has been instrumental in shaping the digital marketing strategy since March 1996. Key contributions include optimizing Paid Search, enhancing SEO organic rankings, and pioneering user-generated content initiatives. Julia is an active member of the Sustainability working group and plays a significant role in internal communication and well-being initiatives. Previous roles at British Airways Holidays include Digital Marketing and Content Manager, focusing on digital acquisition strategies, and Offline Business Performance Manager, where Julia managed relationships with call centers to improve sales performance. Julia's earlier experience as Planning Manager at Bales Worldwide Ltd. involved researching and planning travel itineraries. Julia holds an IDM Professional Diploma in Digital Marketing, a Level 2 qualification in Understanding Environmental Sustainability, and a BA in Tourism Studies from Bournemouth University.